Sarah is an experienced social marketer with broad expertise across the research, development, planning and management of behaviour change interventions and communication campaigns.
Her experience includes over 10 years as a senior communications and stakeholder engagement manager in the not-for-profit and public sectors. And she has strong skills in organisational brand strategy, evidence-based decision making, and the design of highly targeted communication and solutions.
Sarah brings valuable lessons learned from her 15 years’ experience in behaviour change in the areas of: natural hazard (bushfire and flood) warning and mitigation; natural resource management; indigenous land management; agricultural adaptation under climate change scenarios; public transport and workplace safety; incident and crisis management (maritime and public transport); and littering.
She has qualifications and training in community-based-social marketing (CBSM), advertising, psychology, science communication, public participation and journalism.
Her experience has been with public institutions including the CSIRO, the Bureau of Meteorology, WorkSafe Victoria, the Australian Synchrotron, the Queensland Department of Resources, Queensland Museum, and Transport Safety Victoria.