Cervical cancer is one of the most preventable cancers. Most cervical cancers occur in people who have a cervix who have never screened or don’t have one regularly.
We conducted research to determine the most effective communication approaches and messages to encourage people with a cervix overdue for a screening, or who hadn’t been screened before, to participate.
We conducted a rapid literature review to identify behaviours, barriers and enablers to participation. These insights informed our approach to interviews with representative stakeholder groups.
Our research and communications teams collaborated to create a series of communication materials targeting different key barriers and enablers to screening.
We tested these materials through focus groups and an online randomised control trial survey to understand the efficacy and acceptability of the materials. Research findings were provided to the Department in a comprehensive research report.
We delivered two communication packages to the Department to roll out as part of a pilot program in 2021.
The Social Deck was engaged by the Department of Health to design and test communication materials to increase participation in the National Cervical Screening Program.
The Social Deck acknowledges the traditional custodians of Country throughout Australia and recognises their continuing connection to land, waters and community. Our staff live and work on the lands of many First Nations peoples, including the Gubbi Gubbi or Kabi Kabi people, the Turrbal and Yuggera people, the Bundjalung people, the Ngarigo and Ngunnawal people and the Wadawurrung people. These peoples have lived on and cared for these lands for thousands of generations, and their sovereignty has never been ceded. We pay our respects to them and their cultures, and to elders past and present.
The Social Deck acknowledges the traditional custodians of Country throughout Australia and recognises their continuing connection to land, waters and community. Our staff live and work on the lands of many First Nations peoples, including the Gubbi Gubbi or Kabi Kabi people, the Turrbal and Yuggera people, the Bundjalung people, the Ngarigo and Ngunnawal people and the Wadawurrung people. These peoples have lived on and cared for these lands for thousands of generations, and their sovereignty has never been ceded. We pay our respects to them and their cultures, and to elders past and present.
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