This World Autism Day, our engagement and data specialist, Alix Harrigan, shares her insights into what makes engagement more accessible to people on the autism spectrum.
After the health of our families, our priority is to keep our passionate team in place. So when all this is over we’re prepared to help in what will likely be a very busy time in public policy engagement and communication.
We are loving working with and hearing more from young people. They take such an interesting view and energetic approach to public policy.
International Women’s Day #IWD2020 is today, It’s a time to celebrate achievements of women and to call out continuing gender inequalities.
2019 was a great year for the growth of our business and our impact. In particular, we took on some exciting and important projects to engage with people all over the country on things we know are very important to all of society. And we continued to help communicate about important government policy and programs, and to engage people to think and act in ways that will have a positive impact.
Over the past five years, we’ve been working on how we can leverage the approaches of community-based social marketing, online. Here’s what we’ve learnt.
As practitioners working in the field of social marketing or behaviour change most of us are highly aware of the cognitive biases that influence behaviour – and most importantly those biases that can be utilised to enable positive change.
When the aim is to change behaviour, storytelling should be part of the plan – and it’s certainly something we call upon at The Social Deck. Stories can be delivered in all sorts of packages. For social issues, one impactful technique is documentary.
The practices in engagement and behaviour change are getting together, and it’s not hard to understand why.
Five years in and The Social Deck is growing. We’re growing in size, in projects and in purpose. Most importantly, we’re growing our impact.
Local, place-based and culturally relevant social marketing campaigns resonated much better with communities than mainstream campaigns. Many had local faces and places at the centre of the campaigns, making them more relevant for their communities.
From the time we’re born, parents are encouraged to read their children stories. As we grow, much of our education is based on storytelling – we learn about our past and other cultures through stories, we learn to read, write and speak by telling stories, and we very often learn about science through fictional stories.
Our work on the new cycling strategy for Queensland saw us engaging with cycling stakeholders, as well as telling the stories of everyday Queenslanders who love to cycle, for a whole range of reasons.
The Social Deck team is proud to announce we’ve been awarded B-Corp certification.
We used a combination of design thinking and community-based social marketing techniques to better understand the specific barriers, ‘pain points’ and motivators for dumpers, as well as the extent of the problem and local conditions facilitating illegal dumping in the forest.