Queensland cycling strategy

Photo of a girl and a boy riding their bikes.
Product development
Client:
Queensland Department of Transport and Main Roads
Overview

We with the Queensland Department of Transport and Main Roads to develop the new Queensland Cycling Strategy and have recently been re-engaged to update the State of Cycling Report and Action Plan along with a new series of videos and photography.

Services
Communicate.

The Social Deck worked with the Queensland Department of Transport and Main Roads to develop the new Queensland Cycling Strategy and have recently been re-engaged to update the State of Cycling Report and Action Plan along with a new series of videos and photography.

The strategy sets the direction for cycling in Queensland and priorities for the Queensland Government to increase cycling participation with the vision of ‘more cycling, more often’. Content was developed from insights gained during stakeholder consultations, data and an evidence base around how to encourage more cycling more often. It highlights and promotes cycling as an everyday activity through stories of real people and case studies. Deliverables included:

Working to a project plan, schedule, detailed budget and risk register, we worked alongside the TMR Cycling team to manage the project over a 15 month period. Timeframes and some scope within the project were adjusted along the way in response to ministerial involvement and Cabinet timings. We were able to work closely with the TMR team to adjust timeframes as required and went above and beyond to ensure that the outcome of the project would benefit cycling in Queensland. This included offering to facilitate and be part of stakeholder forums, although this was out of scope of the specific deliverables. We also suggested new approaches to areas such as online content and interaction, and worked with TMR to implement these more “out of the box” approaches.

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It was a pleasure to work with The Social Deck to develop the Queensland Cycling Strategy 2017-27. The working relationship between the Department and The Social Deck project teams was exemplary, with a high level of trust and collaboration throughout the project. The teams were highly capable, with the knowledge and expertise to deliver all aspects of the project from strategy development to the creation of the new supporting and interactive online platform.
Adam Rogers, Director - Active Transport