Queensland cycling strategy and action plans

Photo of a girl and a boy riding their bikes.
Product development
Queensland Department of Transport and Main Roads

We worked with the Queensland Department of Transport and Main Roads (TMR) to develop the new 10-year Queensland Cycling Strategy and associated action plans and State of Cycling Report. This includes the creation of case studies, videos, photography and infographics.

Communication Strategy
Content creation
Stakeholder engagement
Brand & message development
Digital marketing

The Social Deck worked with the Queensland Department of Transport and Main Roads to develop the new Queensland Cycling Strategy, 2-year action plan and State of Cycling Report. We were re-engaged by TMR in 2019 to update the State of Cycling Report and Action Plan for 2020, along with producing a new series of videos and photography.

The strategy sets the direction for cycling in Queensland and priorities for the Queensland Government to increase cycling participation with the vision of ‘more cycling, more often’. Content was developed from insights gained during stakeholder consultations, data and an evidence base around how to encourage more cycling, more often. It highlights and promotes cycling as an everyday activity through stories of real people and case studies. Deliverables included:

It was a pleasure to work with The Social Deck to develop the Queensland Cycling Strategy 2017-27. The working relationship between the Department and The Social Deck project teams was exemplary, with a high level of trust and collaboration throughout the project. The teams were highly capable, with the knowledge and expertise to deliver all aspects of the project from strategy development to the creation of the new supporting and interactive online platform.
Adam Rogers, Director - Active Transport