We undertook a social research project to develop a better understanding of people’s current attitudes and behaviours towards crocodiles in Queensland, including why locals and visitors do, or do not comply with crocodile safety messages.
We used a multi-method research approach to gain insights from a representative sample of the target audience and other stakeholders. We reviewed past research and conducted research with primary audience groups. The research included:
We analysed insights to produce an audience segmentation based on attitude and behavioural factors, and an actionable research report identifying key findings and recommendations for the Queensland Government’s Be Crocwise program.
The Social Deck was engaged By Queensland’s Department of Environment and Science to conduct social research to understand people’s attitudes and behaviours towards crocodiles in Queensland.