Social research: understanding people’s attitudes and behaviours towards crocodiles in Queensland

Image of a large saltwater crocodile lying on a sand back close to a river

We undertook a social research project to develop a better understanding of people’s current attitudes and behaviours towards crocodiles in Queensland, including why locals and visitors do, or do not comply with crocodile safety messages.

We used a multi-method research approach to gain insights from a representative sample of the target audience and other stakeholders. We reviewed past research and conducted research with primary audience groups. The research included:

  • focus groups and in-depth interviews with locals and visitors within Queensland Croc Country regions
  • an online survey which received 1,768 responses, from 914 locals and 854 visitors.

We analysed insights to produce an audience segmentation based on attitude and behavioural factors, and an actionable research report identifying key findings and recommendations for the Queensland Government’s Be Crocwise program.

How can we help?
It's not always easy to convince people to do the right thing...even if the consequences are...crocodiles! That's why social research and understanding people's motivations is so important. If you need help designing and implementing a robust research approach, get in touch with our team.
Dr. Isaac Baker
Senior Research and Behaviour Change Consultant 
Kate Bowmaker
Managing Director & Director of Communications
kate@thesocialdeck.com0435 038 720


The Social Deck was engaged By Queensland’s Department of Environment and Science to conduct social research to understand people’s attitudes and behaviours towards crocodiles in Queensland.


Queensland Department of Environment and Science


Social research

Sustainable Development Goal