Social research: understanding people’s attitudes and behaviours towards crocodiles in Queensland

Image of a large saltwater crocodile lying on a sand back close to a river

We undertook a social research project to develop a better understanding of people’s current attitudes and behaviours towards crocodiles in Queensland, including why locals and visitors do, or do not comply with crocodile safety messages.

We used a multi-method research approach to gain insights from a representative sample of the target audience and other stakeholders. We reviewed past research and conducted research with primary audience groups. The research included:

  • focus groups and in-depth interviews with locals and visitors within Queensland Croc Country regions
  • an online survey which received 1,768 responses, from 914 locals and 854 visitors.

We analysed insights to produce an audience segmentation based on attitude and behavioural factors, and an actionable research report identifying key findings and recommendations for the Queensland Government’s Be Crocwise program.

Overview

The Social Deck was engaged By Queensland’s Department of Environment and Science to conduct social research to understand people’s attitudes and behaviours towards crocodiles in Queensland.

Client

Queensland Department of Environment and Science

Services

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Social research

Sustainable Development Goal

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