Case study

Developing a sun safety toolkit for workplaces

Cancer Council NSW engaged The Social Deck to develop a comprehensive online toolkit to help Australian workplaces keep their staff and volunteers sun safe.

People who work or volunteer outside spanning industries from construction and agriculture to education and local government, face up to ten times more UV exposure than indoor workers, yet many organisations lack the knowledge or resources to act. We were tasked with turning complex work health and safety obligations into practical, accessible guidance.

We developed a desktop review and change-management informed, structured, multi-section digital toolkit covering the full sun safety journey: from understanding UV risks and WHS legal obligations, through to workplace risk assessment, securing leadership buy-in, implementing a sun safety policy, and embedding change through training and communication resources.

A key step in this process was to test messaging with end users through two focus groups to ensure the end products are fit-for-purpose. These messages were underpinned by Cancer Council research and evidence but needed to resonate with audiences.

The final digital toolkit includes editable policy templates, a risk assessment tool, a decision-maker presentation, a roadmap, and a ready-to-use communication kit, giving workplaces everything they need in one place.

The result is a practical, evidence-based toolkit that makes UV risk management achievable for any organisation, regardless of size or sector, reducing harm, supporting compliance, and building lasting workplace culture change.

Check out the final toolkit on the Cancer Council NSW Website.

The final toolkit suite includes social media assets, a decision-maker presentation, policy templates, and a digital hub, giving workplaces everything they need in one place.

Three outdoor workers in hats and sunglasses sit and stand under a portable shade shelter during a break, with sunscreen visible on the table beside them.

Overview

We developed an online toolkit to support workplaces to keep staff and volunteers sun safe. Guided by desktop review findings and a change-management framework, we created bespoke resources brought together existing assets in a user-friendly toolkit that supported employers no matter where they were on their sun-safe journey.

Client

Cancer Council NSW

Services

Communicate
Education resources
Brand & message development
Content creation
Graphic design
Product development
Digital marketing and websites
Video production
Animation
Illustration
Infographics

Sustainable Development Goal

How can we help?
We love helping organisations make complex information practical and usable. If you've got a similar challenge, get in touch.
Eadie Hancock
Impact and Engagement Manager
eadie@thesocialdeck.com0458228142
Kirstin Gail
Creative Manager
kirstin@thesocialdeck.com
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