National promotional activities for Harmony Day 2016

Graphic showing paper cut out people holding hands. Text on the image says "Harmony Day, 21 March"
Communication strategy
Client:
Department of Social Services
Overview

We oversaw development and implementation of national promotional activities for Harmony Day 2016, on behalf of Department of Social Services.

Services
Communicate.

We oversaw development and implementation of national promotional activities for Harmony Day 2016, on behalf of Department of Social Services.

This included the development of new engagement toolkits for local governments, schools, community organisations and workplaces. Harmony Day 2016 resulted in improved engagement on social media and the establishment of new partnerships, including with Football Federation Australia (FFA), to promote the message of ‘everyone belongs’. Our work included also included overseeing engagements, media management and events for Australian Government Ministers on Harmony Day.

Following the 2016 promotions we continued to work with the Department to redesign and improve the Harmony Day website, making it a more user-friendly and engaging platform for the range of community organisations, schools, workplaces and governments who access resources on the site each year. This included working alongside Gilimbaa on a new digital engagement strategy and tools.

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