We delivered a targeted behaviour change project for a mining operation that was experiencing problems around dumping and littering on site. The campaign was based on behavioural insights showing that people responded to peer pressure, as well as pride and sense of taking responsibility for their own ’space’. Deliverables included a set of workplace posters and a workforce presentation for shift meetings.
Overview
We delivered a targeted behaviour change project for a mining operation that was experiencing problems around dumping and littering on site.
Client
Newcrest
Services
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Sustainable Development Goal
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