Workplace behaviour change - littering and dumping

Man sitting on the toilet reading the newspaper in someone's backyard. Text on the image says "Would you let your mate dump in your backyard? Respect your workplace and your workmates."
Behaviour change
Client:
Newcrest
Overview

We delivered a targeted behaviour change project for a mining operation that was experiencing problems around dumping and littering on site.

Services
Create.

We delivered a targeted behaviour change project for a mining operation that was experiencing problems around dumping and littering on site. The campaign was based on behavioural insights showing that people responded to peer pressure, as well as pride and sense of taking responsibility for their own ’space’. Deliverables included a set of workplace posters and a workforce presentation for shift meetings.

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