Workplace behaviour change - littering and dumping

Man sitting on the toilet reading the newspaper in someone's backyard. Text on the image says "Would you let your mate dump in your backyard? Respect your workplace and your workmates."

We delivered a targeted behaviour change project for a mining operation that was experiencing problems around dumping and littering on site. The campaign was based on behavioural insights showing that people responded to peer pressure, as well as pride and sense of taking responsibility for their own ’space’. Deliverables included a set of workplace posters and a workforce presentation for shift meetings.

Poster showing a person sitting over bags of rubbish in a yard, wth the text 'Would you let your mate dump in your backyard?'

Overview

We delivered a targeted behaviour change project for a mining operation that was experiencing problems around dumping and littering on site.

Client

Newcrest

Services

Communicate
Create
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Sustainable Development Goal

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