Behaviour change to reduce the public health risks and impacts of mosquitoes in homes and communities

Silhouette of a mosquito on somebody's arm
Behaviour change
Client:
Overview

The Social Deck is engaged by Tweed Shire Council to develop a behaviour change program to reduce the public health risks and impacts of mosquitoes in homes and communities in the Northern Rivers region of NSW. Specifically, the program aims to reduce the risks and impacts through community action that will reduce backyard mosquito breeding habitats and improve personal protection behaviours. We used a behaviour change approach combining community based-social marketing and the EAST behavioural insights framework to develop the program.

Services
Create.

The Social Deck is engaged by Tweed Shire Council to develop a behaviour change program to reduce the public health risks and impacts of mosquitoes in homes and communities in the Northern Rivers region of NSW. Specifically, the program aims to reduce the risks and impacts through community action that will reduce backyard mosquito breeding habitats and improve personal protection behaviours. We used a behaviour change approach combining community based-social marketing and the EAST behavioural insights framework to develop the program.

Building on desktop research, interviews with public health experts, barriers and benefits analysis and audience segmentation, the pilot program was co-designed with a broad range of community, regional council staff and key stakeholders.

Co-design was undertaken online exploring four key themes of interventions including technology, school/community education, grassroots action and workplaces. We asked participants how we might use these to encourage people to take action to protect themselves from mosquitoes.

Following the co-design process, we undertook a mapping exercise to further prioritise and refine the most effective behaviour change interventions to include in the program. The program will use incentives and timely text message prompts to drive community action to tackle mosquitoes.

We created a series of simple text messages with calls to action, tips and reminders to help people reduce and protect themselves from mosquitoes around their homes and in their communities. We are currently testing messages and content of text messaging with the target audiences, using focus testing and piloting.

Tackling Mosquitoes Together is a collaborative project between the 7 Northern Rivers council and will officially launch in February 2021.

"