Tailoring aged care resources for diverse communities

In the lead up to the introduction of the new Aged Care Act, the Department of Health, Disability and Ageing wanted to make sure there was tailored information available for the range of diverse audiences who access or may need to know about aged care.

We were engaged to create a suite of tailored audiovisual resources for 14 specific diverse audiences, such as veterans and war widows, neurodivergent people, and the LGBTI+ community.

Working in consultation with the Department’s Diversity Consultative Committee, we produced:

• Video and written case studies – using a storytelling approach to help people learn more about what hey can access through aged care. Here’s an example – Mary’s Story. https://youtu.be/c0eDegjVi0I?si=kHbbtlv6UOPaPWHg
• Fact sheets tailored to diverse audiences, with information like understanding aged care, what to ask when choosing an aged care provider
• Social media tiles and written content for various mediums to share information about My Aged Care and the dedicated help available to diverse audiences

From the beginning of the project, we made sure the resources and stories were provided in accessible forms and with additional accessibility features, including captions and Auslan translations.

We brought resources together into specific stakeholder kits so partners and third party intermediaries in aged care can help make sure resources reach the audiences they’re intended for.