Communication and messaging for national electricity tariff reform

Photo of electricity poles
Brand and message development
Client:
Department of Industry, Innovation and Science
Overview

In the lead up to changes to electricity reforms, we worked with the Department to review and develop a communication plan, stakeholder engagement plan and key message framework to support the national transition to new electricity tariffs for households and consumers.

Services
Communicate.

In the lead up to changes to electricity reforms, we worked with the Department to review and develop a communication plan, stakeholder engagement plan and key message framework to support the national transition to new electricity tariffs for households and consumers.

The aim of the messaging was to increase consistency and promote stronger calls to action in consumer choice, as tariff reforms came into place. Messages focused on getting consumers to act to reduce their electricity bills by both “shopping around” and understanding their energy use.

We focus tested key messages and communication approaches with a small number of consumers. We also facilitated a stakeholder workshop involving industry peak associations, energy providers and retailers and Commonwealth and state government agencies to further consider the application of the communication strategy and messaging nationally.

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