Noosa Transport Behaviour Change Program

Infographic showing the different tools and tactics being used to change transport behaviours in Noosa. It focuses on ways to change peoples preferred mode of transport from cars to bikes, walking or public transport.
Infographic outlining our strategy to change transport behaviours in Noosa
Behaviour change
Client:
Noosa Shire Council
Overview

We worked with Noosa Shire Council to develop a sustainable transport behaviour change program designed to shift the primary mode of transport for community members and tourists away from cars toward more sustainable transport such as cycling, walking and public transport.

Services
Create.

The Social Deck worked with Noosa Shire Council to develop a sustainable transport behaviour change program designed to shift the primary mode of transport for community members and tourists away from cars toward more sustainable transport such as cycling, walking and public transport. We combined community-based social marketing and the EAST behavioural insights framework to develop the behaviour change program.

Building upon extensive desktop research, local transport data and audience segmentation, the program was co-designed with a range of community, business, transport and environment stakeholders. This resulted in a program integrating a number of interventions across 3 phases, with coordinated efforts across the stakeholder group.

The first phase was for Council to implement peak period trials over Christmas 2018 and Easter 2019. The results of the trials showed measures such as the branding, free buses trial, directional signage and campaign information achieved high awareness and moved people to use more public transport during peak period times.

An evaluation plan was developed as part of the program, to guide the council in measuring impact and to help guide further intervention and investment.

A key aspect of this strategy was being able to communicate the program and evaluations to the community to show how investment is justified. This included producing a series of infographics in partnership with our illustrator, design meld.

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