Consultation and research to raise awareness of domestic and family violence (DFV) against people with disability in Queensland

Communication strategy
Client:
Department of Justice and Attorney-General
Overview

On behalf of Queensland Government, we undertook consultation with targeted audience groups to inform a state-wide communication strategy to raise community awareness of domestic and family violence (DFV) against people with disability in Queensland, and encourage people to act when recognising DFV.

Services
Communicate.

On behalf of Queensland Government, we undertook consultation with targeted audience groups to inform a state-wide communication strategy to raise community awareness of domestic and family violence (DFV) against people with disability in Queensland, and encourage people to act when recognising DFV.

In partnership with Griffith University’s Social Marketing @ Griffith, we conducted research and consultation to develop the evidence-base for the communication strategy, and this included:

• a systematic literature review

• stakeholder interviews and forums with people with disability and with organisations who support people with disability and from the DFV sector

• a community survey of over 500 people representative of the Queensland population to determine current levels of awareness and understanding of DFV against people with disability, and

• robust end-user message testing.

We prepared a comprehensive research report, providing insights to inform the communication and engagement approaches with detailed audience segmentation and targeted messaging.  This included messages designed to help people to build confidence to act or respond when they recognise signs of DFV against people with disability.

The final Communication and Engagement Strategy was designed taking into account message testing outcomes, and will inform further projects in 2021.

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